About:

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Since 1944, Seventeen Magazine has been a cultural touchstone for young women ages 13–19, covering fashion, beauty, relationships, health, and lifestyle. As both a trusted guide and an aspirational brand, Seventeen delivers advice, trends, and inspiration that help its readers navigate adolescence, discover their personal style, and engage with the latest in celebrity culture, beauty innovations, and relevant social topics.

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My Role:

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I played a key role in shaping Seventeen’s voice within the beauty and lifestyle space. I pitched, wrote, and edited articles across print and digital platforms, ensuring content reflected entertainment and pop culture moments while also highlighting emerging beauty trends and the diverse perspectives of our multicultural audience. Beyond editorial, I produced multimedia content including videos and social media campaigns that brought stories to life through creative design, talent collaborations, and best-in-class visual practices.

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To amplify reach, I implemented both organic and paid social media strategies rooted in SEO best practices, which drove a 30% increase in article engagement and a 35% lift in organic website traffic. I also monitored performance metrics closely, leveraging data insights to optimize campaign performance and guide future content strategy. By balancing creativity with analytics, I helped grow Seventeen’s digital presence while staying true to its long-standing legacy as a trusted and trend-setting voice for young women.