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Created unifying content to build brand reputation, growing Instagram following by more than 100k for start up sports brand.
Increased digital reach for Seventeen Magazine by 21% in first 12 months.
40% increase in followers, in addition to a 25% increase in conversations across multiple social platforms for Lionel Richie and associated brands within 6 months of hire.
Increased average likes per post for Vivid Seats by 20% within 1 month.
133% follower increase on Instagram and 3,354% follower increase on TikTok for NFL Ambassador, influencer and musician in 6 months.
Implemented organic and paid social media strategies using best SEO practices, resulting in increased article engagement by 30% and a 35% increase in website traffic for Seventeen Magazine.
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Developed on-brand concepts for Abercrombie & Fitch throughout the US, resulting in an 18% increase in customer engagement within the retail sector.
Communicated with target audience on social platforms to help grow Nordstrom's total followings to over a combined 4.7M followers.
+86% increase in positive sentiment across social channels for Vivid Seats 30 days after hire date. +33% higher than our next closest competitor.
Led efforts for the social launch of REVELxp, which included a teaser campaign, managing a $35k influencer budget, and tracking all content that went live on the launch date. We hit a record $500k+ sales in 24 hours.
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