About:
 

Mayo Clinic is recognized globally as a leader in patient-centered healthcare, pioneering medical research, and advanced clinical practice. Consistently ranked among the nation’s top hospitals by U.S. News & World Report, Mayo Clinic is renowned for its integrated approach to care, where physicians, scientists, and specialists collaborate to provide innovative treatments and life-saving breakthroughs. With a mission rooted in putting the needs of patients first, Mayo Clinic has become a trusted destination for individuals seeking both world-class care and cutting-edge medical advancements.
 

My Role:
 

I researched and curated compelling content for digital channels, including the website, blog, email/SMS, and social campaigns. By managing a robust content calendar, I ensured that a wide range of research and clinical stories were represented, with the goal of educating both patients and healthcare professionals while reflecting Mayo’s reputation for excellence. I partnered with cross-functional teams across marketing, sales, product, and leadership to align messaging and support PR and project management efforts. Additionally, I led the monitoring and reporting process, providing detailed campaign recaps and contributing to quarterly and annual reports that informed future strategy. Through this work, I helped strengthen Mayo Clinic’s voice in the digital space, advancing its mission and deepening its connection with diverse audiences.